Anushka Sen, Major Rishabh & Bonkers Corner: Different Journeys, One Shared Mindset

A former Indian Army Special Forces officer becoming the face of a streetwear brand?

We can imagine the raised eyebrows.

Major Rishabh Singh Sambyal (Retd.) isn't someone you'd traditionally expect to see associated with oversized hoodies, contemporary streetwear or a fashion campaign.

His story comes from an entirely different world.

Having served in the Indian Army's Special Forces and as an Aide-de-Camp to the President of India, Major Rishabh's journey has been shaped by responsibilities that demand courage, precision, discipline and an extraordinary commitment to duty.

His conversations about military life offer a perspective that rarely finds its way into fashion campaigns. One where confidence isn't about commanding attention, but knowing what you stand for. Where discipline isn't a restriction, but the foundation that allows you to do difficult things exceptionally well.

Now, consider the man behind Bonkers Corner.

Two Different Battles, One Shared Mindset

When Shubham Gupta started Bonkers Corner in 2020, India's fashion industry wasn't exactly waiting for another streetwear brand.

There were established players, conventional retail formulas and plenty of reasons to choose a safer direction.

Shubham chose to build something different.

His early days involved working independently, handling manufacturing, experimenting with designs and generating orders through Instagram. Long before national recognition and the Shark Tank India spotlight, there was the unglamorous work of building a business one decision at a time.

And behind that journey was something far more personal: the experience of watching his family's business face financial difficulties and learning what it means to rebuild.

The values that help individuals navigate demanding journeys can sometimes resemble one another.

Preparation when nobody is watching. Discipline when motivation runs out. The courage to make difficult decisions. And the determination to keep moving when the outcome is uncertain.

For Major Rishabh, those qualities were forged through a life of military service.

For Shubham, they became part of the entrepreneurial mindset that helped build Bonkers Corner.

Neither journey was defined by taking the easiest road.

And that is where the collaboration begins to make sense.

The Man Beyond the Uniform

There's something interesting about seeing Major Rishabh in a completely different setting.

For someone whose public identity has been closely connected to military service, stepping into fashion challenges the expectations people naturally attach to a uniform.

But an individual's identity doesn't begin and end with a profession.

A person can be disciplined and expressive. Serious about their responsibilities and comfortable embracing personal style. Deeply rooted in their values while remaining open to a new chapter.

With Major Rishabh x Bonkers Corner, the brand brings that perspective into a collection that combines understated confidence with contemporary design.

From the White Wrinkle Free Shirt and Classic Navy Wrinkle Free Shirt to the Black Stardust Zip Hoodie, Royal Cheetah Hoodie and Paisley Canvas Jacket, the collection moves between refined everyday essentials and bolder streetwear pieces.

The wrinkle-free shirts bring a practical dimension to the collaboration, with crease-resistant finishing designed to help maintain a smoother appearance and reduce the need for frequent ironing.

The hoodies and jackets offer a different side of the wardrobe, without asking the person wearing them to adopt a completely different personality.

Because confidence doesn't always need to announce itself.

Sometimes, it simply needs to feel natural.

Explore Bonkers x Major Rishabh

Anushka Sen x Bonkers Corner: For a Generation That Refuses to Be Put in a Box

If Major Rishabh represents an unexpected side of Bonkers Corner, Anushka Sen brings an energy that feels instantly familiar to its community.

Anushka has grown up in the public eye, building a career that spans television, entertainment, digital content and fashion.

But growing up in front of an audience comes with an interesting challenge.

People develop expectations of who you are, what you should look like and how you should behave. Reinventing yourself means learning to move beyond those expectations.

And that's what makes Anushka an interesting part of the Bonkers Corner story.

She's part of a generation that doesn't believe personal style needs permission.

One day can be about relaxed basics. Another can be about playful graphics, distinctive silhouettes or an outfit that feels entirely different from yesterday.

Fashion becomes less about fitting into a category and more about deciding how you want to show up.

Growing Up, Standing Out and Staying Yourself

Bonkers Corner has always operated around a similar idea.

The brand built its identity through oversized fits, expressive graphics, everyday comfort and pieces that allow people to experiment without treating fashion as something intimidating.

That spirit finds a natural expression in Anushka Sen x Bonkers Corner.

The Anushka Sen collection brings together everything from women’s oversized graphic T-shirts and playful baby tees to hoodies, joggers, jackets and contemporary tops.

Pieces such as the Tiny Bear Baby Tee, Hawaii Bloom Oversized T-shirt, Coastal Cowgirl White Oversized T-shirt and Blackline Track Jacket capture different moods rather than one fixed aesthetic.

And that's precisely the point.

Personal style is rarely one-dimensional.

You can be playful without being predictable. Confident without trying too hard. Comfortable without compromising on how you want to look.

Anushka's association with Bonkers Corner reflects that freedom of expression, making her a natural fit for a brand that has always encouraged people to embrace their individuality.

Explore Bonkers x Anushka Sen

What Shubham Gupta Has Always Believed About Building Bonkers Corner

There's a reason these collaborations feel different when viewed alongside the brand's journey.

Bonkers Corner wasn't built by following every conventional rule of the fashion industry.

Shubham Gupta came from a manufacturing background, understood how products were made and recognised an opportunity in a changing Indian fashion market.

What began with limited resources and an unconventional approach gradually developed into a brand with a distinct identity.

The journey eventually reached Shark Tank India, where Shubham's understanding of the business, clarity around its financial fundamentals and personal story helped secure investment from Namita Thapar.

But the more interesting part of the story isn't simply that the brand made it to television.

It's what came before.

Years of working behind the scenes. Learning from difficult experiences. Making decisions without the reassurance that they'd succeed.

Because building something original often requires the willingness to be misunderstood before being recognised.

That philosophy also creates a useful way of looking at the people Bonkers Corner collaborates with.

Major Rishabh doesn't come from the conventional world of fashion. Anushka Sen brings a personality shaped by creativity, entertainment and personal expression.

Neither needs to have the same story.

They simply need to represent something the brand believes deserves to be celebrated.

A willingness to choose their own direction. Respect for the journey that shaped them. And the confidence to keep growing without losing their identity.

For a brand called Bonkers Corner, choosing people who don't always fit conventional expectations feels rather appropriate.

Culture Corner: Different Stories, Shared Roots

There's another reason the timing of these collaborations feels particularly meaningful.

Bonkers Corner is also introducing Culture Corner, a collection that looks towards India's artistic heritage and brings its influences into contemporary streetwear.

The idea is rooted in something simple.

Our culture doesn't have to belong exclusively to the past. It can continue evolving through the way we live, create and dress today.

The collection takes inspiration from regional Indian art forms and textile traditions, including Bagru-inspired prints, Madhubani motifs, Sujni embroidery, Kalamkari and other visual influences.

These influences are reinterpreted through modern silhouettes, graphics, patterns and everyday streetwear.

Rather than treating heritage as something distant or ceremonial, Culture Corner brings it into the present.

And this is where the personalities associated with the brand become especially relevant.

Major Rishabh's journey reflects a deep connection with service and national identity. Anushka represents a young creative generation comfortable expressing itself on a global stage. Shubham Gupta has built an Indian brand with ambitions that extend beyond its beginnings.

Their experiences are different, but each offers a perspective on identity, ambition and what it means to carry your roots forward.

That is what makes Culture Corner an appropriate backdrop for this new chapter.

Not because everyone expresses pride, personality or belonging in the same way.

But because they don't have to.

Different lives can share the same roots. And different personalities can belong to the same culture without becoming alike.

Not Just the Faces of Bonkers Corner. A Reflection of What We Believe.

Fashion collaborations often begin with an obvious question: Who has the biggest audience?

It's a reasonable commercial consideration.

But there is another question worth asking.

Who would represent us even when the cameras aren't rolling?

That's the thinking behind welcoming personalities whose individual journeys resonate with the brand's character.

Anushka Sen and Major Rishabh Singh Sambyal (Retd.) aren't here because they have identical experiences or appeal to exactly the same audience.

Quite the opposite.

One represents the freedom to create, experiment and reinvent. The other brings a life shaped by discipline, courage and conviction.

And in different ways, both complement the entrepreneurial spirit that Shubham Gupta has brought to Bonkers Corner.

Together, they broaden what it means to belong to the brand's community.

You don't need a particular profession. A certain personality. Or someone else's definition of what makes you fashionable.

You can be outspoken or understated. Creative or methodical. Still figuring things out or beginning an entirely new chapter.

The only thing you need to bring is a sense of who you are.

Because Bonkers Corner was never meant to be about everyone looking the same.

It was about making room for people who don't.

Same mindset. Different journeys. Welcome to the People of Bonkers.

FAQs 

1. Who are the -brand ambassadors of Bonkers Corner?

Bonkers Corner has collaborated with actress and digital personality Anushka Sen and former Indian Army officer Major Rishabh Singh Sambyal (Retd.). While Anushka has been associated with the brand for some time, Major Rishabh is our most recent collaboration. Both represent different personalities and backgrounds that reflect Bonkers Corner's approach to individuality and self-expression.

2. Why did Bonkers Corner collaborate with Major Rishabh?

The Major Rishabh x Bonkers Corner collaboration brings together two worlds that might seem unrelated at first: military service and streetwear fashion. But the association reflects qualities such as discipline, confidence and the willingness to take an unconventional path, values that also resonate with Bonkers Corner's entrepreneurial journey under founder Shubham Gupta.

3. What is the Anushka Sen x Bonkers Corner collection about?

The Anushka Sen x Bonkers Corner collection reflects a playful, expressive approach to everyday fashion. Featuring oversized T-shirts, baby tees, hoodies, jackets and other contemporary styles, the collection brings together comfortable silhouettes and designs that encourage people to experiment with their personal style.

4. What connects Anushka Sen, Major Rishabh and Bonkers Corner founder Shubham Gupta?

Anushka Sen, Major Rishabh and Shubham Gupta have built their careers in very different fields, but their journeys reflect a common appreciation for determination and individuality. Anushka brings creativity and self-expression, Major Rishabh represents discipline and conviction, and Shubham's entrepreneurial journey reflects his willingness to challenge conventional approaches to Indian streetwear.

5. What is Culture Corner by Bonkers Corner, and how does it relate to the brand's identity?

Culture Corner is Bonkers Corner's Indian heritage-inspired streetwear collection, bringing traditional artistic influences into contemporary fashion. Drawing inspiration from regional crafts and designs such as Bagru prints, Madhubani motifs and Kalamkari, the collection reflects the brand's interest in celebrating Indian roots without being limited by conventional fashion boundaries. This philosophy also complements the individuality represented by Anushka Sen and Major Rishabh.